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Tounderstandthenatureandimportanceofservices
Toidentifythecharacteristicsofservicesthatdifferentiatethemfromgoods
Todescribehowthecharacteristicsofservicesinfluencethedevelopmentofmarketingmixesforservices
Tounderstandtheimportanceofservicequalityandexplainhowtodeliverexceptionalservicequality
Toexplorethenatureofnonprofitmarketing
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