标签：企业管理论文,企业管理培训,企业管理制度, 本站提供Praise for Marketing Insights from A to Z免费下载,http://www.2xuewang.com
My40-yearcareerinmarketinghasproducedsomeknowledgeand
evenalittlewisdom.Reflectingonthestateofthedisciplineitoccurred
tomethatitistimetorevisitthebasicconceptsofmarketing.
FirstIlistedthe80conceptsinmarketingcriticaltodayand
spenttimemullingovertheirmeaningsandimplicationsforsound
businesspractice.Myprimaryaimwastoascertainthebestprinciples
andpracticesforeffectiveandinnovativemarketing.Ifoundthis
journeytobefilledwithmanysurprisesyieldingnewinsightsand
perspectives.
Ididn’twanttowriteanother800-pagetextbookonmarketing.
AndIdidn’twanttorepeatthoughtsandpassagesthatIhave
writteninpreviousbooks.Iwantedtopresentfreshandstimulating
ideasandperspectivesinaformatthatcouldbepickedupsampled
digestedandputdownanytime.Thisshortbookistheresultandit
waswrittenwiththefollowingaudiencesinmind:
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